1st Global AVP of Marketing and Communications Quoted in Forbes CommunityVoice Article

1st Global’s Ryan George, assistant vice president of marketing and communications, was recently quoted in the Forbes CommunityVoice article “Six Top Tools for Automating Your Business’ Marketing.” In the article, an expert panel from the Forbes Communications Council shares different marketing tools that they rely on for their business’ marketing strategies.

“We limit automation tools to the automation of processes, not necessarily content. We use automation campaign tools in Pardot to deliver predefined messages over a set period of time based on their behavior, but we try to use them sparingly. When used poorly, automation tools just distribute bad ideas at scale and annoy your audience. Just because a tool can do it doesn’t mean we should,” said George.

Read the Forbes CommunityVoice article.