Creating Engaging Videos: Keep It Short

Desirée Damon, Multimedia Specialist
September 11, 2018

If your firm isn’t using online videos to reach out to potential clients, you’re missing out on valuable opportunities to capture their attention and set yourself apart from your competitors. Even if your firm is already using videos, are you making the most of them by truly showcasing your value and inspiring advocates to share your story with others?

We’ve all heard the adage that a picture is worth a thousand words. If that’s true, what do you think a video is worth? It’s worth about 1.8 million words for one minute of video, per Forrester Research.  

Fortunately, though, your video doesn’t need to contain nearly that many. Recent studies have shown that videos under two minutes in length are the most engaging. Beyond two minutes, every second counts, as more than half of the audience begins to click away.

Don’t make the mistake of attempting to say and do too much in a single video. First and foremost – you want to keep it short:



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