What Every Branding Toolkit Needs: Branded Company Collateral

Amanda LeFebvre, Manager of Creative Services
May 14, 2019

Having a standard set of branding tools helps to develop consistency across your brand. It also helps support a clear and consistent vision to guide your marketing initiatives. How do you want people to perceive, remember and experience your brand?

Think back to a time when you received a beautifully wrapped gift. It was so elegantly wrapped that you took a moment to admire the paper with the coordinating ribbon and tag and the perfectly creased edges. Think about the overall impact of how the presentation of this gift made you feel and of the perceived value and thoughtfulness of what was inside. People around you may have even taken notice and commented on the presentation. You may not remember the gift, but the experience and how you felt stay ingrained in your mind.

Details are powerful.

Branded company collateral speaks to your company’s professionalism and credibility. You can start with the basics and build from there. Start with company letterhead, envelopes, business cards and email signature standards. Next, develop PowerPoint templates, Word templates, a billing template, branded folders and other branded collateral, such as notepads and pens or other items that you can give to clients.

Thoughtfully designed collateral reflects your authenticity. It shows you are focused, thorough and have expert knowledge in your industry. Follow your brand guide to show consistency across all platforms and present your business as professional, established and trustworthy. The presentation of your collateral leaves a lasting impression to ensure a client keeps you in mind for future business and also refers you to potential clients. 

Your collateral should include the following four elements:

  1. Company logo
    People tend to remember logos better than words and associate it with the brand identity of the business.
  2. Tagline
    The tagline is a condensed version of the mission and vision statements of the business. It helps a client understand the value you bring to him/her and identify with your brand.
  3. Contact information
    This should include your website, company phone number, company email address and physical address for people to contact you or quickly learn more information about your business. It can also include a fax number and mobile number, but may not be necessary.
  4. Disclosures (if required)

Other elements you can include:

  • The year the business was established: This indicates the company has experience and expertise in the industry.
  • Locations: It is okay to include multiple locations on stationery. You can include the full address and contact information for each location or just the city.
  • Social media: If your company is active on social media, it may be important to highlight this so people can follow you and easily share your information and posts.

Need help wrapping your brand identity in a well-designed, cohesive package? Establish a relationship with a professional printer to help you find the best paper and materials for your collateral. Additionally, you can enlist the help of a professional (freelance) graphic designer or marketing agency.

What to learn more about what every branding toolkit needs? Click here to learn about creating a brand guide, here to learn about vector logos and here to learn about vision, values and mission.

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