What Every Branding Toolkit Needs: Headshots

Amanda LeFebvre, Manager of Creative Services
June 12, 2019

Having a standard set of branding tools helps to develop consistency across your brand. It also helps support a clear and consistent vision to guide your marketing initiatives. One item that is often overlooked is the importance of having a professional headshot.

Your business objectives and branding may be what spurs a client to contact your company, but it is how the people in your business nurture the social connection that establishes long-term business relationships. You and your employees are the face of your business, and people want to engage with those that take it seriously. Many times your headshot is the first impression that a potential client has of you. That first impression can never be recreated so it is important to hire a professional photographer that specializes in headshots. The photographer understands how to position you, how to choose the best backdrop and how to use lighting to get the best shot. They can also guide you on what to wear.

With a great headshot, your professionalism and unique personality shine through. The top three reasons to have a professional headshot are list below.

  1. Your photos make a significant first impression and are an opportunity to build an emotional connection and trust with a client or potential client. Update your headshot every two years or if there is a significate change in your appearance. Most new homebuyers have faced this emotional experience: They fall in love with a house that looks perfect in photos. They have already mentally moved in and pictured their family sitting down together for dinner in their new home. When the realtor takes them to view the house, though, they notice there is an awkward layout, foundation cracks and a water-damaged floor or maybe even a weird smell – yikes! It is a similar experience for a client to meet you face-to-face for the first time. Accurately represent who you are today to establish a long-term business relationship.
  2. Project professionalism and attention to detail by ensuring all employee headshots are up-to-date and of a similar style and tone. Selfies and cropped social snapshots on your website and social media used to connect with clients appear disjointed and unprofessional. A consistent brand identity maintains the quality and integrity of you and your company’s image.
  3. Personal branding and promotion is important to showcase your expertise in your industry. Have a headshot ready to go if you win an award or are asked for a photo to be published in an upcoming publication or marketing collateral.

There are several photographers out there at all skill levels and pricing. Do your research to find a photographer that has experience taking professional headshots and check reviews. The decision about who to hire is a deeply personal decision. Find a photographer that is right for you and has a photography style that you like. Be sure to discuss and agree on your goals and usage rights before signing a contract. Additionally, ask the photographer to supply high-resolution and web-resolution copies of your photos to use for print or web.

What to learn more about what every branding toolkit needs?

  • Click here to learn about creating a brand guide
  • Click here to learn about vector logos
  • Click here to learn about vision, values and mission
  • Click here to learn about branded company collateral

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